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Business Strategy & Tools Andrew Edwards Business Strategy & Tools Andrew Edwards

Gen Z Unleashed: How the P.O.E.M.S Framework Supercharged My Startup Adventure

Discover how Christine, co-founder of DesignACE, harnessed the power of the P.O.E.M.S Framework to supercharge her startup journey. Explore how insightful user research, catering to diverse generational needs from Baby Boomers to Gen Z, transformed her innovative approach to meetings. Uncover the secrets behind creating user-centric products that truly resonate.

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What is the Design Thinking Process? A Leadership Primer on Human-Centered Design Methods

Discover our go-to resource for mastering the art of Design Thinking so you can easily implement effective new ways of working. We provide tools and tips for entrepreneurs, teams, and leaders that will enable them to harness the power of Design Thinking to drive meaningful change.

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Unlock your Sales Potential with Empathy, a Human-Centred Approach to Business Development

This article provides six steps to unlock your sales potential with empathy and help you develop a human-centred approach to business development. Empathy is a powerful tool to help you connect with your target audience and build trust. By focusing on your customers' needs and understanding their problems, you have a better chance of developing a solution that appeals to them and drives sales.

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