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Discover actionable LinkedIn strategies to boost B2B growth. From outreach tips to content and profile optimization, the designACE blog helps you turn connections into clients.

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Business Strategy & Tools, LinkedIn Strategy Andrew Edwards Business Strategy & Tools, LinkedIn Strategy Andrew Edwards

The Follow-Up Formula: Outreach Without Being Pushy

Struggling to follow up without feeling pushy? This blog breaks down designACE’s proven follow-up formula that helps small business owners and entrepreneurs build real connections through outreach that feels human, valuable, and effective. Learn how to time your messages, personalize your approach, and increase response rates—without the awkwardness.

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Business Strategy & Tools Christine Reynolds Business Strategy & Tools Christine Reynolds

Understanding Customer Psychology in Outreach: How to Land and Close Deals

Understanding customer psychology is the key to effective outreach. In this blog, we explore how human behavior impacts response rates, why personalization matters, and how to structure messages that connect and convert. From psychological principles like reciprocity and loss aversion to practical tips using tools like Amplemarket, this guide will help you refine your outreach strategy and close more deals—without sounding salesy.

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LinkedIn Strategy Andrew Edwards LinkedIn Strategy Andrew Edwards

Stop Overthinking Content: Create More in Less Time to Grow Faster

Struggling to keep up with LinkedIn while running your business? You’re not alone. This blog from Andrew Edwards, co-founder of designACE, reveals why LinkedIn is the most powerful platform for B2B growth—and how outsourcing your content strategy can save you time while driving real results. Learn how designACE helps small businesses create high-impact LinkedIn content that builds brand authority, generates quality leads, and frees up time for strategic growth. If LinkedIn feels like a time-sink, this blog will show you how to turn it into a growth engine.

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LinkedIn Strategy Andrew Edwards LinkedIn Strategy Andrew Edwards

DeepSeek AI: What Small Businesses Need to Know for LinkedIn Content Creation

AI is revolutionizing content creation, but should small businesses fully rely on it? In this blog, we explore how DeepSeek AI can support LinkedIn content strategy without replacing human creativity. Discover the best ways to use AI for brainstorming, drafting, and editing, while ensuring your brand’s voice stays authentic and engaging. Plus, learn key insights on data privacy, AI bias, and building a sustainable AI strategy for 2025. Whether you’re a small business owner or a marketer, this guide will help you leverage AI as a tool—not a crutch.

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Business Strategy & Tools Andrew Edwards Business Strategy & Tools Andrew Edwards

Resilience in Action: Lessons From 2024’s Rebounding Canadian Businesses

Explore inspiring stories of resilience and recovery from Canadian businesses in 2024. This blog highlights key strategies that helped companies like Suncor Energy, Organigram Holdings, and Air Canada turn challenges into opportunities. From embracing innovation to prioritizing employee well-being, learn actionable insights to apply to your business and create your 2025 success story.

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LinkedIn Strategy Andrew Edwards LinkedIn Strategy Andrew Edwards

New Year, New Me, New LinkedIn

Discover how to maximize LinkedIn's 2025 updates to turn your profile into a magnet for opportunities. From crafting attention-grabbing headlines to using LinkedIn’s new features like interactive banners, analytics, and cover stories, this guide will help you create a profile that stands out and delivers results.

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Professional Development Christine Reynolds Professional Development Christine Reynolds

Beyond the Blur: Redefining Work-Life Balance in 2025

This blog explores the evolving concept of work-life balance in 2025, offering actionable strategies to combat burnout and maintain clarity amidst the challenges of hybrid and remote work. It highlights research-backed tools and practical tips for setting boundaries, designing productive work environments, and fostering meaningful connections, ensuring readers can reclaim balance and purpose in their professional and personal lives.

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Professional Development Andrew Edwards Professional Development Andrew Edwards

What Work-from-Home Essentials Should Be on Your Wishlist?

The shift to remote work has redefined how we approach our daily grind—but is your home office truly set up for success? From ergonomic chairs to noise-canceling headphones, this guide covers the must-have essentials that boost comfort, focus, and productivity. Discover practical upgrades that turn your workspace into a haven for peak performance, helping you thrive in 2025 and beyond.

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Professional Development, Business Strategy & Tools Christine Reynolds Professional Development, Business Strategy & Tools Christine Reynolds

A Quick Guide to Expanding Your Mindset: Futures, Systems, and Design Thinking

Explore how Futures Thinking, Systems Thinking, and Design Thinking can transform the way you approach challenges. This quick guide provides practical insights into expanding your mindset, anticipating changes, and designing solutions that resonate. Whether you’re a leader, entrepreneur, or curious thinker, learn how to envision the future, understand the bigger picture, and create meaningful change.

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Business Strategy & Tools, Professional Development Christine Reynolds Business Strategy & Tools, Professional Development Christine Reynolds

Design Thinking: Innovating with Empathy and Creativity

Design Thinking is not just a buzzword—it's a powerful approach that places empathy and creativity at the forefront of problem-solving. This blog explores how businesses and nonprofits can leverage Design Thinking to create solutions that resonate deeply with their audiences, emphasizing the crucial role of understanding user needs and embracing creative processes to drive impactful change.

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