Discover why small business owners should post on LinkedIn and how founder visibility can turn expertise into trust, connections, and business opportunities.

Build your LinkedIn presence before graduation with 7 practical tips for students, from profile optimisation to networking with alumni and industry professionals.

Discover seven proven strategies to increase LinkedIn engagement, grow your followers, and build a stronger presence for your small business through consistent, authentic, and data-driven marketing.

Learn how to optimize your LinkedIn profile for business and professional growth with practical tips for writing stronger headlines, About sections, banners, and more to increase visibility, credibility, and opportunities.

LinkedIn analytics can tell you exactly what's working, what's not, and where your next opportunity is coming from. In this guide, learn how to use metrics to grow on LinkedIn, to strategise your content, and to improve your approach.

LinkedIn is more than a platform for posting content; it's a platform for building relationships. In this guide, learn how to create meaningful LinkedIn connections, improve your outreach, and turn conversations into opportunities that support long-term business and career growth.

Discover proven strategies for writing better hooks, choosing the right content formats, posting consistently, and turning engagement into meaningful professional opportunities.

Finding the right LinkedIn profile optimization that’s best for your current goals is sometimes overlooked by many. In this guide, you will learn why you need to optimize your LinkedIn profile, the service options available in the market, and how to choose the right service for you and your business.

We’re relaunching our LinkedIn Profile Makeover because the way people experience the offer wasn’t as intentional as the service itself. In this blog, Andrew Edwards shares why we’re building a dedicated microsite, how we’re using small experiments to guide decisions, and what it really looks like to slow down, test assumptions, and rebuild something in public. If LinkedIn plays a role in your lead generation strategy, your profile shouldn’t feel like an afterthought, it should work as a clear, conversion-focused asset.

LinkedIn’s algorithm didn’t break in late 2025—it evolved. In this in-depth guide, designACE co-founder Andrew Edwards breaks down how LinkedIn actually decides who sees your content in 2026, why reach dropped for so many businesses, and which engagement signals matter now. If you’re a founder, small business, or B2B team struggling with declining visibility, this playbook explains how to adapt your LinkedIn strategy without chasing hacks or burning out.

Struggling to follow up on LinkedIn without feeling pushy? This blog breaks down designACE’s proven LinkedIn follow-up formula that helps small business owners, consultants, and founders increase reply rates through human, timely outreach. Learn how to personalize LinkedIn follow-ups and build real relationships, without salesy messaging.

Running a business and trying to keep up with LinkedIn content is exhausting. This blog breaks down why LinkedIn is one of the most effective B2B platforms for small businesses—and how outsourcing LinkedIn content can help you save time, stay consistent, and grow without overthinking every post. If LinkedIn feels like a distraction instead of a growth channel, this guide shows a better way to approach it.

Low LinkedIn engagement often isn’t a posting problem but a strategy problem. This blog breaks down a proven LinkedIn content system that helps businesses increase engagement, reach the right audience, and stay consistent without overthinking every post. If your LinkedIn content isn’t getting traction, this guide shows how to fix it with a clearer, more intentional approach.

AI is changing how businesses create LinkedIn content, but it shouldn’t replace human strategy. This blog explores how small businesses can use DeepSeek AI alongside tools like ChatGPT to support LinkedIn content creation, from brainstorming and drafting to editing and refinement. Learn where AI adds value, where human judgment still matters, and how to build a smarter, more sustainable LinkedIn content strategy using AI in 2025.

If your LinkedIn profile hasn’t been updated for 2025, it’s likely costing you visibility and opportunities. This guide walks through LinkedIn’s newest profile features, and how to use them for smarter LinkedIn profile optimization. From headlines and banners to analytics and cover stories, learn how to turn your profile into a clear, high-impact representation of your expertise that attracts the right audience.

LinkedIn rolled out several new features in 2025, but knowing about them isn’t enough. This blog breaks down LinkedIn’s latest updates and explains how to actually use them to optimize your profile, improve visibility, and build more meaningful professional connections. From AI-powered insights to interactive profile elements, this guide helps you turn new LinkedIn features into real opportunities.

Learn how to build genuine connections on LinkedIn using a clear, repeatable framework focused on intentional engagement and trust. This guide breaks down practical strategies for nurturing professional relationships, maintaining consistent interaction, and turning LinkedIn connections into long-term opportunities.

Growing a LinkedIn Company Page requires a clear strategy and consistent execution. This blog outlines practical ways to build your LinkedIn Company Page following by improving engagement, increasing visibility, and maintaining a steady posting rhythm. Learn how to optimize your page, use hashtags and mentions effectively, analyze performance, and create content that supports long-term growth on LinkedIn.

Increasing engagement on LinkedIn requires a consistent and intentional approach. This blog outlines seven practical strategies to help improve LinkedIn engagement through stronger content, better use of visuals, and more active interaction with your network. Learn how to create posts that encourage conversation, strengthen professional relationships, and increase visibility on LinkedIn over time.

Knowing how to calculate your LinkedIn engagement rate is essential for understanding how your content is actually performing. This blog explains the LinkedIn engagement rate formula, how to calculate it correctly, and how to interpret the results across different posts. Learn how to use engagement rate to evaluate visibility, benchmark performance, and make more informed LinkedIn content decisions.

This blog dives into the real fears that haunt professionals in managing social media, from keeping up with trends to connecting with the right audience. Through insights gathered at the Toronto Business Summit, designACE uncovers common social media “scaries” and offers a strategic approach to turn these fears into growth opportunities. Discover how consistency, audience targeting, and platform learning don’t have to be nightmares with the right guidance.

Acing LinkedIn is the ultimate guide that combines the insights from our LinkedIn Engagement Checklist series with advanced strategies to elevate your professional presence. Learn how to optimize your profile, engage effectively, and leverage advanced techniques to build a robust LinkedIn network and uncover new opportunities.

Boost your LinkedIn presence with our Ultimate Engagement Checklist! In Part 3 of this series, Andrew Edwards, co-founder of designACE, shares advanced strategies for enhancing your engagement on LinkedIn. Learn why advanced engagement matters, how to overcome the fear of reaching out, and practical tips for creating genuine connections. Discover the importance of consistent activity, personalized engagement, and meaningful interactions. Download our Momentum Maker checklist, join relevant LinkedIn groups, and expand your network thoughtfully. Take your LinkedIn game to the next level with designACE's expert insights and managed services. Book your free LinkedIn audit today!

Dive into Part 2 of our Ultimate LinkedIn Engagement Checklist and discover the key strategies for maintaining consistent engagement on LinkedIn. Andrew Edwards, co-founder of designACE, shares his personal insights and proven tactics to keep your LinkedIn presence vibrant and impactful. Learn about the "Momentum Maker," a powerful 8-minute daily routine that ensures you stay active and engaged. From liking and commenting on posts to sharing valuable content and responding to interactions, this guide is packed with actionable tips to elevate your LinkedIn game. Ready to make a lasting impression on LinkedIn? Read on and download our comprehensive checklist!

Are you looking to amplify your LinkedIn presence and forge meaningful connections? In this blog post, Andrew Edwards, co-founder of designace.ca, shares a comprehensive LinkedIn engagement checklist designed to boost your profile, enhance your content strategy, and maximize your networking potential. From profile optimization to smart connection management, discover proven strategies to elevate your LinkedIn game and open doors to exciting opportunities. Download our checklist today and start transforming your LinkedIn experience!